EBay Quality Score of affiliates on EPN (ebay affiliate partner network ) for all ACRU payments from US program has lately raised a lot of confusion. Since it's implementation on 1st of August' 2008, eBay affiliates have kept their fingers crossed, anticipating and waiting to understand the new evaluation criteria of all ACRU (Active Confirmed Registered User) earnings from US. Since the quality score is to be asserted based on last 3 months of performance data, the whole process is still in it's infancy. eBay, the world's largest online marketplace has always been a cash cow for millions and will remain so as long as internet marketing continues to thrive. But the fundamental change in the ACRU payout structure for the biggest affiliate program of ebay i.e., "eBay US" now will radically change the way millions looked at eBay so far. One of the most talked over and controversial affiliate world discussion and criticism has been about eBay's move to launch a completely in-house affiliate program called EPN (Ebay Partner Network), following a separation from it's age old affiliate manager "commission junction". Gone are the golden days when you could earn $ 25.00 straight off by getting one new registered user to eBay, irrespective of the number of bids or sales you produced. Well now as per the new "campaign quality score", the lowest you begin with is $ 1.00 per ACRU. Yes you heard it right, $ 1.00. Don't fret. There is a super incentive waiting at the other end of the spectrum. If you have the nerves of steel and a brain wired for affiliate business, you can reward yourself with payments as high as $ 50.00, a dream figure for all affiliates to earn from just member registrations. Given the fact eBay has 69 million users as of now, and it just keeps attracting millions everyday from all across the globe. But the dreadful mistake would be to focus only at the ACRU earnings. There's some bit of smart work and precautions you need to take to secure high ACRU earnings. Previously under "commission junction affiliate program", an average site with maybe 250-500 visitors registering conservatively around 10-15 new registered users a month, you could easily make $ 250.00 - $375.00/mo (with exceptions) from ACRUs alone, regardless of how much volume of product sales your site made for eBay. (Quoted from my own experience and general consensus) Now the tables have turned. eBay redefined ACRU earning system which is now called "campaign quality score based ACRU tiers".
What exactly is eBay Campaign Quality Score? How is it any better or worse?
Simply eBay Campaign Quality Score is a value based Pricing, its about survival of the fittest. May the able eBay affiliate thrive, and the parasitic approach of thousands who just saw the online money primarily through ACRU earnings with no real sales or content, should see themselves dumped. That is how it followed. Much of the hysteric outburst and bitter tantrums pointing to eBay, found all over the internet is from ex-affiliates mostly, because they all got dumped. If you aren't aware then let me tell you, one of the biggest lay-offs in the affiliate business has been about ebay dropping thousands of affiliates overnight who brought "disengaging traffic". It didn't matter even if they got a lot of new members for eBay. Yes there's a very diplomatically explained letter mass emailed to all unworthy ebay affiliates. And that clearly stressed on the word "disengaging traffic". In plain words, it's an open declaration from the ebay bosses that whoever aspired to be a successful ebay affiliate should forget the ACRU earnings without generating real revenues for eBay.
Under the new system, eBay will gauge the expected lifetime value of the new users sent to them and accordingly decide the quality score and not the quantitative score. Well much like grades in school. They have even put a new tool on the dashboard to check the quality score status every fortnight. The new Campaign Quality Report assigns a quality score for each of the campaigns that you may be running with 5 or more ACRUs. Or else the ACRU line on the graph won't be visible at all. The graph is to give you an idea of the ACRU payouts you will receive each month according to the quality of traffic sent to advertisers. Earnings will be between $0-$50 in quantum leaps. The higher the "quality" of your traffic, the higher the payout per ACRU.
By Krsna Solo
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